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Public Relations

Why public relations is important to the NA member
The Narcotics Anonymous message is “that an addict, any addict, can stop using drugs, lose the desire to use and find a new way to live.” Our relations with the public enable us to share this message broadly so that those who might benefit from our program of recovery can find us. We perform public relations service to increase the awareness and credibility of the NA program. We share our message openly with the public at large, with prospective members, and with professionals. Maintaining an open, attractive attitude in these efforts helps us to create and improve relationships with those outside the fellowship. Establishing and maintaining a commitment to these relationships, can help us to further our primary purpose.

The spiritual principles of our steps, traditions, and concepts guide us in pursuing our public relations aims and our efforts to enhance NA’s public image and reputation. These principles apply to our community and service efforts as well as to the personal behavior and attitude of individual NA members.

The following points are goals that we can strive to fulfill in making NA a visible and attractive choice for addicts:

  1. We clarify what services NA can and cannot provide to the community.
  2. We make NA members more aware of their role in NA’s public image.
  3. We aim for the public to recognize NA as a positive and reliable organization.
  4. We develop valuable relationships with professionals and the general public.

PR Basics: PR Basics contains material from the Public Relations Handbook which has been simplified. It was designed for members who are considering PR/PI service and desire to gain a basic understanding of PR principles. 

Public Relations Handbook: The Public Relations Handbook is a service tool which encompasses various facets of NA public relations including planning, the media, criminal justice professionals, treatment, healthcare, phonelines, internet technology, event planning, fellowship development, and government.

PR Handbook Resource Material: Much of the Public Relations Handbook’s support material is updated regularly to meet the changing needs of our public relations service efforts. The resource material includes:

Chapter 2: Core Public Relations Principles
Chapter 3: Effective Services/Planning
Chapter 4: Preparation and Training for Interacting with the Public
Chapter 5: Media
Chapter 6: Criminal Justice
Chapter 7: Treatment
Chapter 9: Phonelines
Chapter 10: Internet Technology
Chapter 11: Event Planning
Chapter 12: Fellowship Development 

Planning Basics:  Planning for NA services asks us to think ahead, take time to prepare and develop action plans to reach identified goals. Opportunities for planning begin with the identification of issues that affect our ability to provide consistently effective services.  This booklet provides information on how to plan for services and includes a facilitator’s outline and a service inventory.

Hospitals & Institutions: Hospitals & Institutions committees carry the NA message of recovery to addicts who, due to incarceration or institutionalization, do not have full access to regular Narcotics Anonymous meetings. H&I is an important service in our Public Relations efforts in NA.

  • H&I Basics: This pamphlet contains a simplified version of the information contained in the H&I Handbook and has been recently updated to reflect current service practices.
  • H&I Handbook: Developed based on extensive input from H&I subcommittees throughout the fellowship, this handbook contains material and suggestions that will work in most H&I settings.
  • Sample H&I Presentation in mp3 FormatSide A | Side B
  • Reaching Out: Quarterly newsletter of hope and inspiration for incarcerated NA members. The section, “From the Inside, ”features letters from incarcerated members & provides a vital link to the NA Fellowship. “From the Outside” demonstrates that members who find NA inside can become responsible, productive members of society; showing criminal justice professionals that NA is a credible program of recovery.

NAWS Public Service Announcements are provided for download, free of charge. Local service committees have also developed and shared their own PSAs which you can access here.

Membership Survey: Contains the results of a biennial survey of 17,492 NA members.
English | Spanish

Information about NA: Includes facts about the history of NA, organizational philosophy, and membership demographics. English | Spanish

NA: A Resource in Your Community: This pamphlet provides information about local NA services that may be available such as public service announcements, phonelines, literature sales, and NA presentations for health fairs, schools and professional conferences.

News for our Members


Service System: If you are from a region or area that is trying some of the ideas from the Service System Project, or you are discussing how they might work and you want to try lifting some of the ideas off of the drawing board with us, we encourage you to contact world services if you haven’t already done so. For more information on this project see the service system page.

Local Resources Area: this is a collection of the fellowship’s experience, strength, and hope on a variety of service topics.

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